Deezer
Deezer drives growth on TikTok with 28 UGC videos, discovering a winning creative with 5.75% CTR.
Campaign Objectives
- Goal: Leverage Deezer’s various features to generate installs through global audience campaigns and gather insights.
- Target Platform: TikTok
- Target Audience: Broad
- Company Type: Mobile App (Entertainment)
- Agency: ContentJet
Videos Produced
Uplift vs. overall benchmark.
Performer (7 out of 28 creatives)
Scaling asset variety for a global audience
Deezer required diverse, high-volume content for effective campaigns. The primary constraint was asset scarcity, they needed varied content for their global campaigns showcasing multiple app features across different markets and demographics.
A broad audience strategy required testing multiple creative approaches to identify winning formats.
The Solution
ContentJet delivered 28 performance-focused videos produced by creators from various English-speaking regions.
Thus, the campaign featured content tailored exclusively to each of the markets where it was deployed, adapting it to the local nuances to boost the impact.
Creative approaches tested:
- Talk-to-camera
- Lo-fi aesthetics
- Responding to comments
- Outdoor settings
- Multiple hook variations
What made the difference:
"The process was seamless and communication was straightforward throughout."
The collaboration enabled rapid testing across markets without sacrificing quality or authenticity.
"What we've been able to gather from the insights is that certain features are driving impressive CTRs; one creative in particular achieved a 5.75% CTR. This allows us to identify which features resonate most strongly with our audience and generate the highest interest."
Positive Outcomes
- Cost-Effectiveness: The package format delivered high volume without compromising quality or budget.
- Scalability: Easy expansion across multiple markets with localized creator content.Actionable
- Insights: Clear data on which features and creative styles drive the strongest engagement.
"ContentJet delivered diverse, performance-ready videos that enabled us to test multiple audiences and identify clear winning approaches."
