Case Study

Just Eat decreases CPA by 15% with localized performance creative.

Creator-led video built for local markets outperformed Just Eat's business-as-usual assets across acquisition cost, click-through rate, and watch time.

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Localized creator asset for Thuisbezorgd.nl

-15%

CPA vs. BAU assets

+40%

CTR vs. BAU assets

27.2s

Average watch time vs. 6.2s

Local relevance built for measurable performance

The Challenge

Beat established BAU creative in local markets

Just Eat needed performance-driven creative that felt native to each market while improving efficiency against the brand's existing business-as-usual assets.

The ContentJet Approach

Everyday ordering moments, delivered through local creators

ContentJet developed vertical creator concepts around recognizable use cases, from hosting people with different dietary needs to ordering food after a long day at work.

The result was a set of direct, product-led assets with native hooks, local branding, and clear reasons to order.

Localized concepts Creator-led video Native hooks Product demonstration Vertical formats

Two local scenarios. One performance-focused creative system.

Hosting for different diets

After-work delivery

Performance Insight

The top-performing ContentJet asset achieved a CPA 9% below the brand benchmark.

Positive Outcomes

Lower acquisition cost

ContentJet creative delivered a 15% lower CPA than Just Eat's BAU assets.

Stronger engagement

The campaign increased click-through rate by 40% and improved view-through performance.

Longer attention

Average watch time reached 27.2 seconds, compared with 6.2 seconds for BAU creative.

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Turn local insight into creative that earns attention and lowers cost.

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