Case Study

Deezer drives growth on TikTok with 28 UGC videos.

Discovering a winning creative with 5.75% CTR — leveraging diverse features to generate installs on broad campaigns and gather actionable insights.

Talk to Sales View Repository

Videos Produced

+81%

CTR uplift vs. benchmark

Top 25%

Performer (7 of 28 creatives)

Scaling asset variety

The Challenge

Scaling asset variety for a global audience

Deezer required diverse, high-volume content for effective campaigns. The primary constraint was asset scarcity — they needed varied content for global campaigns showcasing multiple app features across different markets and demographics.

A broad audience strategy required testing multiple creative approaches to identify winning formats.

The Solution

28 performance-focused videos with regional creators

ContentJet delivered 28 performance-focused videos produced by creators from various English-speaking regions. The campaign featured content tailored exclusively to each market, adapting to local nuances to boost impact.

Talk-to-camera Lo-fi aesthetics Responding to comments Outdoor settings Multiple hook variations

Performance Insight

Certain features are driving impressive CTRs — one creative achieved a 5.75% CTR. This allows us to identify which features resonate most strongly.

Positive Outcomes

Cost-Effectiveness

The package format delivered high volume without compromising quality or budget.

Scalability

Easy expansion across multiple markets with localized creator content.

Actionable Insights

Clear data on which features and creative styles drive the strongest engagement.

Karen Ako

Media & Acquisition Manager

Deezer

ContentJet delivered diverse, performance-ready videos that enabled us to test multiple audiences and identify clear winning approaches."

Need this kind of output?

Build a creative system that surfaces the winning angle before budget gets wasted.

Talk to Sales Case Studies