[ { "bigProblem": "I NEED EXTRA MONEY", "slug": "creative-matrix-1-i-need-extra-money", "pageNumber": 1, "painPoints": [ { "id": "pp-1-1", "painPoint": "Paying bills became unbearable", "pack": "1", "totalVideos": "12", "angle": [ "Fun / Entertaining", "Emotional Relief", "Pain Avoidance", "Value / ROI", "Surprise / Novelty" ], "userPersona": [ "Freelancer/Creative", "Blue collars" ], "concept": [ "Skit/Comedy", "Problem/Solution", "Day in the Life" ], "hooks": [ "“This app ruined my relationship.”", "“POV: bills are due and payday isn’t even close.”", "“Confession time: when bills get too much for me, I go see my sugar daddy… TesterUp.”" ], "ctas": [ "“Don’t download this app… unless you want your relationship with bills to end.", "“If you’re looking for easy extra money in your pocket, download TesterUp.”", "“Bills paid, face beat, TesterUp on top. Download it today.”" ] }, { "id": "pp-1-2", "painPoint": "I dream of X, but I can't afford it with my salary only", "pack": "1", "totalVideos": "12", "angle": [ "Value / ROI", "Experience Enhancement", "Blunt / Direct", "Quality of Life" ], "userPersona": [ "Student", "Digital Nomad" ], "concept": [ "Skit/Comedy", "Testimonial/Review", "Tutorial/How-to" ], "hooks": [ "“Ohhh I really want to go to this concert.”", "“TesterUp basically paid for these kicks.”", "“I’m not saying TesterUp can pay for your vacation in full… but it can easily knock $300 off your budget.”" ], "ctas": [ "“TesterUp → dreams paid for.”", "“If you need extra money for the stuff you actually want — download TesterUp today.”", "“If you want extra cash for your next trip — download TesterUp today.”" ] }, { "id": "pp-1-3", "painPoint": "I spend all I earn and can't put any savings", "pack": "2", "totalVideos": "12", "angle": [ "Value / ROI", "Cost Saving Logic", "Fun / Entertaining", "Narrative Appeal" ], "userPersona": [ "Student", "Blue collars" ], "concept": [ "Comparison", "Explainer", "Before/After" ], "hooks": [ "“Saving with TesterUp: $290”", "“If you’re trying to save on your monthly budget, listen up!”", "“Before TesterUp … Savings: $0.50.”" ], "ctas": [ "“TesterUp = side cash that actually stacks. Download today.”", "“If you want your budget to stretch further, download TesterUp today.”" ] }, { "id": "pp-1-4", "painPoint": "I have a debt/credit which is pressing me", "pack": "1", "totalVideos": "4", "angle": [ "Pain Avoidance", "Blunt / Direct" ], "userPersona": [ "Job Seeker", "Blue collars" ], "concept": [ "Problem/Solution" ], "hooks": [ "“POV: you just paid $200 and somehow still owe $1,997.”" ], "ctas": [ "“Need extra money for debt? Download TesterUp today.”" ] }, { "id": "pp-1-5", "painPoint": "I want to give my kids best without exhausting my main budget", "pack": "2", "totalVideos": "12", "angle": [ "Emotional Relief", "Quality of Life", "Fun / Entertaining", "Value / ROI" ], "userPersona": [ "Mom/Dad" ], "concept": [ "Testimonial/Review", "Skit/Comedy" ], "hooks": [ "“Honestly? I hate feeling like I can’t give my kids more without blowing my whole budget.”", "“I swear my kids only want the most expensive stuff…”", "“I hate saying ‘we can’t afford it’ when my kids want something.”" ], "ctas": [ "“If you want extra money for the little things, download TesterUp today.”", "“Want to actually say ‘yes’ more often? Download TesterUp today.”", "“Make room in your budget the easy way — download TesterUp.”" ] }, { "id": "pp-1-6", "painPoint": "I want to afford to spend more time with family", "pack": "2", "totalVideos": "4", "angle": [ "Narrative Appeal", "Quality of Life", "Experience Enhancement" ], "userPersona": [ "Mom/Dad" ], "concept": [ "Skit/Comedy" ], "hooks": [ "“Bro, I’m working non-stop and still broke. I barely even see the kids.”" ], "ctas": [ "“Stop stressing, start playing. Download TesterUp.”" ] } ] }, { "bigProblem": "I WANT TO USE MY FREE TIME EFFECTIVELY", "slug": "creative-matrix-2-i-want-to-use-my-free-time-effectively", "pageNumber": 2, "painPoints": [ { "id": "pp-2-1", "painPoint": "I spend 2 hours to get to work in public transport doing nothing", "pack": "3", "totalVideos": "8", "angle": [ "Experience Enhancement", "Value / ROI", "Blunt / Direct" ], "userPersona": [ "Night Owl/Shift Worker", "Student", "Blue collars", "Job Seeker" ], "concept": [ "Skit/Comedy", "Explainer" ], "hooks": [ "“POV: your customer is so focused on their phone they forget to get out of the car.”", "“I’m sorry if you’re only learning about this today… but you could be making money on your way to work.”" ], "ctas": [ "“If your commute’s wasted anyway, make it pay. Download TesterUp.”", "“If you’re stuck commuting anyway, let TesterUp make it pay. Download it today.”" ] }, { "id": "pp-2-2", "painPoint": "I'm on maternity leave and feel crazy locked at home and doing nothing", "pack": "3", "totalVideos": "12", "angle": [ "Narrative Appeal", "Quality of Life", "Fun / Entertaining", "Surprise / Novelty" ], "userPersona": [ "Maternity Leave", "Stay at home parent", "Mom/Dad" ], "concept": [ "Voiceover Story", "Skit/Comedy", "Testimonial/Review" ], "hooks": [ "“Day 43 of maternity leave… I’ve reorganized the fridge three times. Honestly, it feels like house arrest.”", "“So… what have you been doing with your time off?” → long awkward “Ummmmmmmmmm…”", "“So I’m just gonna leave this here for my fellow new mothers…”" ], "ctas": [ "“At least now my free time pays. Download TesterUp today.”", "“They don’t need to know. Download TesterUp today.”", "“Naptime has never paid this well. Download TesterUp today.”" ] }, { "id": "pp-2-3", "painPoint": "I do nothing at my job and have PLENTY of free time", "pack": "3", "totalVideos": "8", "angle": [ "Fun / Entertaining", "Pain Avoidance", "Surprise / Novelty" ], "userPersona": [ "Freelancer/Creative", "Student" ], "concept": [ "Skit/Comedy", "Comparison" ], "hooks": [ "“POV: your boss thinks you’re taking notes but you’re making money on TesterUp.”", "“10% WORK … 90% HARD AT WERK.”" ], "ctas": [ "“Make downtime pay. Download TODAY.”", "“If you’re already hard at werk… TesterUp makes it pay. Download it today.”" ] } ] }, { "bigProblem": "I WANT TO WORK BUT I DON'T HAVE EXPERIENCE AND/OR SKILLS", "slug": "creative-matrix-3-i-want-to-work-but-i-don-t-have-experience-and-or-skills", "pageNumber": 3, "painPoints": [ { "id": "pp-3-1", "painPoint": "My CV is contantly shut down, because I don't meet minimum requirements", "pack": "4", "totalVideos": "12", "angle": [ "Pain Avoidance", "Blunt / Direct", "Surprise / Novelty", "Fun / Entertaining", "Value / ROI" ], "userPersona": [ "Job Seeker", "Student" ], "concept": [ "Testimonial/Review", "Skit/Comedy" ], "hooks": [ "“Another one: We regret to inform you… bro, I can’t even get a job interview.”", "“Entry level job: must have 3 years’ experience 🤡”", "“I’ve been going to interview after interview… and still nothing.”" ], "ctas": [ "“No interview, no rejection. Just cash. Download TesterUp today.”", "“TesterUp: must have thumbs. Play and cash out with PayPal. Download TesterUp.”", "“If your CV’s not getting you anywhere, TesterUp will. Download it today.”" ] }, { "id": "pp-3-2", "painPoint": "I want to start earning, but I don't know where to start", "pack": "4", "totalVideos": "16", "angle": [ "Surprise / Novelty", "Fun / Entertaining", "Pain Avoidance", "Value / ROI", "Truth Bomb", "Blunt / Direct", "Emotional Relief", "Test / Challenge" ], "userPersona": [ "Job Seeker", "Freelancer/Creative", "Student" ], "concept": [ "Problem/Solution", "Explainer", "Skit/Comedy", "Tutorial/How-to" ], "hooks": [ "Testerup – P4 – 9889951221:", "Testerup – P4 – 9889951393:", "Testerup – P4 – 9889951566:", "Testerup – P4 – 9889978814:" ], "ctas": [ "Testerup – P4 – 9889951221:", "Testerup – P4 – 9889951393:", "Testerup – P4 – 9889951566:", "Testerup – P4 – 9889978814:" ] }, { "id": "pp-3-3", "painPoint": "My mom tells me that playing video will never bring me any money", "pack": "5", "totalVideos": "12", "angle": [ "Narrative Appeal", "Fun / Entertaining", "Truth Bomb" ], "userPersona": [ "Student" ], "concept": [ "Skit/Comedy", "Interview" ], "hooks": [ "P5 – 9889963522 Testerup ContentJet Performance 5 | Creative Direction", "P5 – 9889963639", "P5 – 9889963371" ], "ctas": [ "P5 – 9889963522", "P5 – 9889963639", "P5 – 9889963371" ] }, { "id": "pp-3-4", "painPoint": "I was told that only having prestigious education will bring you to decent salary", "pack": "5", "totalVideos": "16", "angle": [ "Blunt / Direct", "Truth Bomb", "Value / ROI" ], "userPersona": [ "Student" ], "concept": [ "Tutorial/How-to", "Comparison", "Testimonial/Review", "Before/After" ], "hooks": [ "P5 – 9889983244 : https://docs.google.com/document/d/1Ystv6l-sHlO_4yZvJxyHR0soatSRChCO_5uoLzUCjrY/edit?tab=t.0#heading=h.x8mzzng8v2gs", "P5 – 9889963767 :", "P5 – 9889963989:", "P5 - 9889963883:" ], "ctas": [] } ] }]