Higher conversion efficiency
The campaign delivered a 67% higher conversion rate, according to TikTok's published case study.
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Case Study
FitX unlocks lower-funnel growth with Smart+ creative.
A TikTok Smart+ campaign supported by ContentJet creator assets helped FitX improve conversion efficiency and purchase volume in Germany.
+67%
Higher conversion rate
+31%
More purchases
-86%
CPA vs. TikTok fitness benchmark in Germany
Creative built for conversion intent
01
The Objective
Move beyond awareness and drive measurable purchases
FitX needed a TikTok setup that could support lower-funnel outcomes, not just reach. The campaign paired Smart+ automation with creative that made the gym offer easy to understand and act on.
02
The Solution
Creator-led assets matched to Smart+ optimization
ContentJet supported the campaign with creator assets designed for the TikTok feed: direct hooks, native pacing, offer clarity, and repeated product proof points that helped Smart+ find converting users.
FitX tested four purchase-optimized ad groups: Highest Value, Auction Complete Payment, Retargeting, and Smart+. As the groups moved through learning, the team reallocated budget toward the strongest performers.
Creative Samples
Native vertical assets for the TikTok feed.
Performance Insight
Smart+ outperformed every tested lower-funnel setup, reducing CPA by up to 63% against other ad groups.
Positive Outcomes
More purchase volume
FitX achieved 31% more purchases while using Smart+ to optimize delivery.
Lower CPA across benchmarks
TikTok reported Smart+ at 50.3% lower CPA than Retargeting, 60% lower than Auction Complete Payment, 63% lower than Highest Value, and 86% below Germany's TikTok fitness average.
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