PlayJoy optimizes CPA and scales global campaigns.

Validating creative styles with local creators across multiple countries — powered by Meta, Google Ads, and TikTok.

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2.3x

CTR improvement

-50%

CPC reduction

More Installs

From bottleneck to scale

The Challenge

Poor performance-oriented creatives

Although they looked good visually, many assets weren't optimized for CTR, CVR, or audience retention, which negatively impacted CPI.

The Solution

Creator-led creative testing at scale

The collaboration allowed PlayJoy to speed up creative testing across multiple countries, incorporating both gameplay assets and UGC produced by local creators of different ages to better reflect their target audiences.

Talk-to-camera Lo-fi aesthetics Comment-response formats

Market Learning

This helped us quickly validate which styles and messages performed best in each market.

Positive Outcomes

Scalability

We are in the process of scaling campaigns across several countries.

Efficiency Gains

Speed up performance-focused creative production.

Creative Testing

Validate styles efficiently in each market.

Nuria Lozano

Marketing Manager

PlayJoy

Working with ContentJet allowed us to speed up performance-focused creative production and test much more efficiently in each market."

Ready to scale?

Build a creative system that moves faster than your media spend.

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