PlayJoy
PlayJoy optimizes CPA and scales global campaigns by validating creative styles with local creators across multiple countries.
Campaign Objectives
- CPA optimization and scaling in channels such as Meta, Google Ads, and TikTok.
- TikTok, Meta, Google Ads.
- Women and men 25+.
- Mobile App.
- Agency: ContentJet
2.3x
CTR
-50%
CPC
5X
More Installs
Poor performance-oriented creatives
Although they looked good visually, many assets weren't optimized for CTR, CVR, or audience retention, which negatively impacted CPI.
The Solution
The collaboration allowed PlayJoy to speed up creative testing across multiple countries, incorporating both gameplay assets and UGC produced by local creators of different ages to better reflect their target audiences.
Creative approaches tested:
- Talk-to-camera
- Lo-fi aesthetics
- Comment-response formats
"The process was fast, clear, and highly efficient, with a steady flow of ready-to-launch creatives."
"This helped us quickly validate which styles and messages performed best in each market."
Positive Outcomes
- Scalability: We are in the process of scaling campaigns across several countries.
- Efficiency Gains: Speed up performance-focused creative production.
- Creative Testing: Validate styles efficiently in each market.
"Working with ContentJet allowed us to speed up performance-focused creative production and test much more efficiently in each market."
Nuria Lozano
Marketing Manager
