Fitness

Fitness creative people actually believe

UGC for gyms, studios and wellness apps that sells the life around the workout, not just the body. Real creators, real places, scaled on TikTok and Meta.

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FitX
ClassPass
BetterMe
Clue
McFIT
Yazio
Simple
Flo
BetterSleep
Gymondo
RSG Group
Welltech

Watch what's scaling right now. Every ad below is a real creative from our repository, live on TikTok and Meta for gyms, studios and wellness apps. Tap one to play it.

Browse the repository

Case study · ClassPass

How ClassPass got nearly 3x the conversion rate on TikTok. ContentJet's creatives achieved nearly 3x the conversion rate of ClassPass's in-house TikTok ads over a three-week test during the Fall 2026 campaign.

ClassPass members in strength, reformer, cycling and yoga classesClass marketplace · Fall 2026
~3xConversion rate vs. in-house ads
3Week test
  1. 01
    Insight firstEvery concept started from a researched truth about the audience, like post-grads who lost their third spaces.
  2. 02
    A swipe file, not five referencesA living bank of sourced footage kept concepts fresh across batches and markets.
  3. 03
    Timed to the calendarThe friendship angle launched into back-to-school in August.
Read the ClassPass story

Fitness is personal, and people can tell when an ad isn't. Polished models don't convert, every audience shows up for a different reason, and the January peak burns through creative before February.

The peak burns through creative

Polished ads don't feel real

Every audience shows up for a different reason

~3x
conversion rate for ClassPass
+67%
conversion rate for FitX
−86%
CPA vs. benchmark for FitX
+31%
more purchases for FitX

Built for the member journey, not adapted to it. Three packages, one creative team: premium videos shot on location, high-volume testing for peak season and a weekly supply of fresh ads, every one measured against CPA.

BrandFocusTop and mid funnel

Premium creator videos with proof they train there: every angle, several outfits, real places

RocketFuelLower funnel

High-volume creator ads that test every angle: social time, flexibility, strength, deals

JetLoopAlways on · US only for now

A weekly supply of fresh ads that carries you through the January peak

Talk to sales

BrandFocusMid and upper funnel branding and performance

Premium UGC that keeps your brand safe and your teams happy

An exclusive package of curated videos, shaped by creative strategy artisans. Premium creators and influencers, branding creative directors on every script and a curated team of video editors on every asset. Quality over quantity.

Top funnelMid funnelLower funnel

What's included

  • Premium creators and influencers, one per concept
  • Branding creative directors on every script
  • Script revisions and content quality checks
  • Premium post-production, up to 2 variations
  • Brand-safe content, total control of every asset
Package
12 videos
1 concept per video, 1 creator per concept
Package
24 videos
1 concept per video, 1 creator per concept
Package
36 videos
1 concept per video, 1 creator per concept
Custom
50+ videos
A proposal built around your roadmap
Add-ons Spark Ads managementPartnership AdsNiche or multiple creatorsFlexible reshoots3-month minimum
Talk to our team

RocketFuelOur performance solution

A high volume of top-performing creator ads, on a recurring basis

Always on top of trends and powered by data. The Creative Strategy Matrix defines the angles, hooks and audiences with the highest conversion potential, HookLab tests four hooks per concept, and every learning improves the next batch.

Top funnelMid funnelLower funnel

What's included

  • Creative Strategy Matrix: angles, hooks and audiences
  • UGC creators native to your niche
  • Post-production revisions
  • Performance analysis and creative audit
  • 9:16 format with 12-month usage rights
Starter
10 concepts
5 creators, 2 videos each. With HookLab: 10 concepts × 4 hooks, 40 ads.
Growth
24 concepts
12 creators, 2 videos each. With HookLab: 18 concepts × 4 hooks, 72 ads.
Scale
72 concepts
36 creators, 2 videos each. With HookLab: 24 concepts × 4 hooks, 96 ads.
Add-ons Extra formatsCreator and script approvalsAdditional languagesExtra creatorsRetainer or RevShare
Talk to our team

JetLoopLower funnel

Your creative supply chain, delivered every week

Turn scrolls into stops, stops into clicks and clicks into sales. Fresh ads land every week with four hooks per concept, with talent sourcing and creative strategy built in. Less briefing, less back and forth, more momentum.

Top funnelMid funnelLower funnel

What's included

  • Fresh ads delivered every week
  • Four hook variations per concept
  • Talent sourcing and creative strategy
  • 9:16 format, standard complexity
  • 12-month usage rights
Starter
52 ads
13 concepts × 4 hooks, 7 talents with 2 videos each
Growth
100 ads
25 concepts × 4 hooks, 13 talents with 2 videos each
Scale
300 ads
75 concepts × 4 hooks, up to 30 talents
Add-ons Extra formatsDedicated team
Talk to our team

Same category, opposite playbooks. A class marketplace casts older and sells social time. A gym chain casts young and sells the deal. Fitness teams use ContentJet to find the playbook their audience responds to.

All case studies
FitX case studyFitX

FitX unlocks lower-funnel growth in Germany with Smart+ creative.

+67%CVR−86%CPA vs. benchmark

So, how does it work exactly? From creative strategy to continuous testing and optimization. Our process ensures every asset is built to perform and scale.

  1. 1

    Brief

    Full creative team handling strategy through production, on your schedule.

  2. 2

    Create & test

    Our creators produce high-performing ads. We test variations to find winners.

  3. 3

    Scale

    We optimize and scale winning creatives to maximize your ROAS.

Your brandJanuary membership push SMJRBriefing
Team assigned01 · Brief
GoalMemberships under target CPA
AudienceNew movers · DE + FR
PlatformsTikTokMeta
SMJR Your creative teamStrategist, scriptwriter, editor Kickoff Tue
Winner found02 · Create & test
3K+ creatorsacross 21 countries
WinnerHook C · 3.9% CTR
Hook test · 4 variationsCTR
ANobody told me this…2.1%
BI tried it for 7 days2.7%
CStop scrolling if you…3.9%
DPOV: you finally…1.6%
Live in 4 markets03 · Scale
ROAS3.2×+128%
+6 iterationsof the winning hook
Live inUSUKDEFR

Customer stories

Fitness brands around the world scale with ContentJet. ClassPass and FitX on starting from the audience, shooting where members train and scaling what converts.

All case studies
~3xconversion rate vs. in-house TikTok ads
3 weekstest during the Fall 2026 campaign
Built with
  • Audience insight
  • Swipe file
  • Seasonal timing
+67%higher conversion rate
+31%more purchases
Built with
  • Offer-first hooks
  • Creator proof
  • Smart+

“ContentJet has allowed us to scale our creator-made content across the globe in multiple languages with their wide network of creators. They have taken the time to get to know our unique brand needs and campaign goals to craft fresh creative concepts, hooks, and scripts.”

Shay ToneySenior UA Manager, ClassPass

“By integrating Smart+, we were able to reduce our CPAs by up to 50%.”

Sophie VanderMarketing Manager, FitX

Get your next winning ad

Build a creative system that fills classes and memberships before budget gets wasted.

  1. 1Tell us about your brandCompany, contact and monthly ad spend.
  2. 2Book a strategy callPick a time that works, right from this form.
  3. 3Meet your creative teamHooks, creators and a testing plan for your next peak.
3K+ creators across 21 countries
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Questions, answered. Rights, formats, approvals and how a partnership works. Anything else, our team will walk you through it.

Talk to our team

If you have locations, yes. Creators shoot on site, with every angle of the floor, different machines and several outfits, so it reads as a real membership. Scheduling and reshoot buffer are planned before scripts are locked.

Not where the ad has to be believed: no AI avatars, no AI before-and-afters, no AI showing an impact on a body. AI voiceovers only when the creator agrees, with consent in the contract and AI content labeled to TikTok's rules.

Close briefs in September or October, shoot and edit in October and November, test wide in December and scale the winners in January and February.

One primary message, real product context and references a creator can actually replicate. We shape the brief with you so it never turns into ten USPs, a word-for-word script or rules that contradict each other.

Every video includes 12 months of usage rights, on every package. Need longer? Extended rights are available as an add-on.

Yes. Spark Ads and Partnership Ads are available as an add-on on every package.

There's no fixed number. You order as many videos as you need, and the package scales with you.

On BrandFocus and RocketFuel, you approve creators and scripts. JetLoop is built for speed, so it has no approval steps.

BrandFocus and RocketFuel run in any market, with a focus on North America, Latin America and Europe: local creators, native scripts and 3K+ creators across 21 countries. JetLoop runs in the US for now, with more markets coming soon.

JetLoop and RocketFuel start with a trial, then a 3-month minimum, with better rates on 6-month and 1-year plans. [Confirm BrandFocus terms]