Mobile Gaming

Game ads that move at the speed of trends

UGC for mobile games: fresh hooks, trends and creator-led gameplay, tested and scaled on TikTok and Meta.

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Rovio
Dream Games
Voodoo
Miniclip
Stillfront
Homa
TapNation
Sandsoft
Cypher Games
Lion Studios
Infinity Games
Uken Games

Watch what's scaling right now. Every ad below is a real creative from our repository, live on TikTok and Meta for mobile games. Tap one to play it.

Browse the repository

Scaling a game means feeding the algorithm. Most studios can't ship enough fresh, native creative to keep CPA down as spend grows, so winners burn out before the next one is ready.

You need 20+ fresh concepts a month to beat fatigue

Installs churn before the first purchase

A winner in one market flops in the next

-30%
lower CPI for Nova AI
-35%
lower CPA for Polarsteps
660M
views for Yango across global markets
5.75%
top CTR for Deezer

Built for the app funnel, not adapted to it. Four packages, one creative team: premium creator videos, high-volume testing, a weekly supply of fresh ads and a pay-per-performance operation, every one measured against CPA.

BrandFocusTop and mid funnel

Premium creator videos, directed like brand campaigns

RocketFuelLower funnel

High-volume creator ads that learn from every batch

JetLoopAlways on · US only for now

A creative supply chain that ships fresh ads every week

LaunchpadPay-Per-Performance · US only for now

Managed creative you pay for only when it earns spendLaunch with $0 upfront. Pay only for the winners.

Talk to sales

LaunchpadPay-Per-Performance

Get more creative for paid social. Pay $0 upfront.

A fully managed creative operation for qualified growth teams: research, strategy, creators, production, editing and QA, in two drops a month. No setup, tech, retainer or production fee. At month-end you pay only for Launchpad creative that earns attributed spend, capped at comparable production pricing.

Top funnelMid funnelLower funnel

What's included

  • One managed team: research, strategy, creators, production, editing and QA
  • Two creative drops per month, launch-ready
  • Vetted creators, every asset briefed, edited and QA'd
  • Asset-level attribution via read-only Meta and TikTok access
  • Revisions, hook swaps and reshoots on brief deviations
  • One-year renewable usage rights while active
$100K monthly spend
15.0% rev share
~15 concepts / 46 variations · minimum fee $5,250
$300K monthly spend
14.6% rev share
~45 concepts / 134 variations · minimum fee $15,313
$500K monthly spend
13.8% rev share
~70 concepts / 211 variations · minimum fee $24,063
$1M monthly spend
11.9% rev share
~121 concepts / 364 variations · minimum fee $41,563
Add-ons Spark AdsPartnership Ads3-month commitment · billed monthly in arrears · typically $100K+ monthly paid social
Check your Launchpad fit

BrandFocusMid and upper funnel branding and performance

Premium UGC that keeps your brand safe and your teams happy

An exclusive package of curated videos, shaped by creative strategy artisans. Premium creators and influencers, branding creative directors on every script and a curated team of video editors on every asset. Quality over quantity.

Top funnelMid funnelLower funnel

What's included

  • Premium creators and influencers, one per concept
  • Branding creative directors on every script
  • Script revisions and content quality checks
  • Premium post-production, up to 2 variations
  • Brand-safe content, total control of every asset
Package
12 videos
1 concept per video, 1 creator per concept
Package
24 videos
1 concept per video, 1 creator per concept
Package
36 videos
1 concept per video, 1 creator per concept
Custom
50+ videos
A proposal built around your roadmap
Add-ons Spark Ads managementPartnership AdsNiche or multiple creatorsFlexible reshoots3-month minimum
Talk to our team

RocketFuelOur performance solution

A high volume of top-performing creator ads, on a recurring basis

Always on top of trends and powered by data. The Creative Strategy Matrix defines the angles, hooks and audiences with the highest conversion potential, HookLab tests four hooks per concept, and every learning improves the next batch.

Top funnelMid funnelLower funnel

What's included

  • Creative Strategy Matrix: angles, hooks and audiences
  • UGC creators native to your niche
  • Post-production revisions
  • Performance analysis and creative audit
  • 9:16 format with 12-month usage rights
Starter
10 concepts
5 creators, 2 videos each. With HookLab: 10 concepts × 4 hooks, 40 ads.
Growth
24 concepts
12 creators, 2 videos each. With HookLab: 18 concepts × 4 hooks, 72 ads.
Scale
72 concepts
36 creators, 2 videos each. With HookLab: 24 concepts × 4 hooks, 96 ads.
Add-ons Extra formatsCreator and script approvalsAdditional languagesExtra creatorsRetainer or RevShare
Talk to our team

JetLoopLower funnel

Your creative supply chain, delivered every week

Turn scrolls into stops, stops into clicks and clicks into sales. Fresh ads land every week with four hooks per concept, with talent sourcing and creative strategy built in. Less briefing, less back and forth, more momentum.

Top funnelMid funnelLower funnel

What's included

  • Fresh ads delivered every week
  • Four hook variations per concept
  • Talent sourcing and creative strategy
  • 9:16 format, standard complexity
  • 12-month usage rights
Starter
52 ads
13 concepts × 4 hooks, 7 talents with 2 videos each
Growth
100 ads
25 concepts × 4 hooks, 13 talents with 2 videos each
Scale
300 ads
75 concepts × 4 hooks, up to 30 talents
Add-ons Extra formatsDedicated team
Talk to our team

Proven on games people play every day. From casual to strategy, game studios use ContentJet to find winning hooks faster and bring install costs down.

All case studies
PlayJoy case studyPlayJoy

PlayJoy optimizes CPA and scales creative across global markets with local creators.

2.3×CTR5×More installs

So, how does it work exactly? From creative strategy to continuous testing and optimisation. Our process ensures every asset is built to perform and scale.

  1. 1

    Brief

    Full creative team handling strategy through production, on your schedule.

  2. 2

    Create & test

    Our creators produce high-performing ads. We test variations to find winners.

  3. 3

    Scale

    We optimize and scale winning creatives to maximize your ROAS.

Your gameQ4 install push SMJRBriefing
Team assigned01 · Brief
GoalInstalls under $2.40 CPA
AudienceGen Z · US + UK
PlatformsTikTokMeta
SMJR Your creative teamStrategist, scriptwriter, editor Kickoff Tue
Winner found02 · Create & test
3K+ creatorsacross 21 countries
WinnerHook C · 3.9% CTR
Hook test · 4 variationsCTR
ANobody told me this…2.1%
BI tried it for 7 days2.7%
CStop scrolling if you…3.9%
DPOV: you finally…1.6%
Live in 4 markets03 · Scale
ROAS3.2×+128%
+6 iterationsof the winning hook
Live inUSUKDEFR

Customer stories

Game studios scale with ContentJet. PlayJoy on testing creative styles with local creators in every market, and scaling what works.

All case studies
2.3×CTR improvement
5×more installs, with CPC down 50%
Built with
  • Talk-to-camera
  • Lo-fi aesthetics
  • Comment-response formats

“Working with ContentJet allowed us to speed up performance-focused creative production and test much more efficiently in each market.”

Nuria LozanoMarketing Manager, PlayJoy

Get your next winning ad

Build a creative system that surfaces the winning angle before budget gets wasted.

  1. 1Tell us about your gameCompany, contact and monthly ad spend.
  2. 2Book a strategy callPick a time that works, right from this form.
  3. 3Meet your creative teamHooks, creators and a testing plan for your funnel.
3K+ creators across 21 countries
Your details
Your business
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Questions, answered. Rights, formats, approvals and how a partnership works. Anything else, our team will walk you through it.

Talk to our team

Every video includes 12 months of usage rights, on every package. Need longer? Extended rights are available as an add-on.

Yes. Spark Ads and Partnership Ads are available as an add-on on every package.

There's no fixed number. You order as many videos as you need, and the package scales with you.

On BrandFocus and RocketFuel, you approve creators and scripts. On Launchpad, you approve the direction, with quick turnarounds. JetLoop is built for speed, so it has no approval steps.

BrandFocus and RocketFuel run in any market, with a focus on North America, Latin America and Europe: local creators, native scripts and 3K+ creators across 21 countries. JetLoop and Launchpad run in the US for now, with more markets coming soon.

Yes. Script revisions are included on BrandFocus, and post-production revisions on RocketFuel.

On BrandFocus, every video goes through brand-safety and content quality checks before it reaches your ad account.

Yes. On RocketFuel, every creative is analysed, and a creative audit shapes the next batch.

Every ad is vertical 9:16 by default and native to each platform, produced in English (US). Extra formats, additional languages and extra creators are available as add-ons.

JetLoop, RocketFuel and Launchpad start with a trial, then a 3-month minimum, with better rates on 6-month and 1-year plans. [Confirm BrandFocus terms]